May 31, 2026
A field guide to our four natural colours
Madder, walnut, logwood and the cotton left undyed — meet the palette behind every Noticed piece.
Terracotta comes from madder root that spends three years in the ground before it gives its red. We chop and simmer it slow, then dip again and again until the cotton holds an earthen, fired-clay red.
Brown is walnut hull, gathered after it falls in autumn — it needs no mordant, binding its colour on its own. Black is logwood heartwood shifted with a touch of iron until grey becomes a soft, dimensional black.
And our natural pieces are simply undyed GOTS organic cotton — the quiet ecru of the boll. Because every batch is dipped by hand, no two pieces land on exactly the same shade.
Noticed is created in collaboration with PT. Snugbrandwear International.