Noticed
Our Dyes
Every colour you see is grown, not mixed. Here's the journey from plant to cloth — six steps, all by hand.
From plant to cloth






Our colours
- Terracotta — madder root (Rubia tinctorum). Three years in the ground for this earthen red.
- Brown — walnut hull (Juglans). Gathered in autumn, the most honest brown there is.
- Black — logwood & iron (Haematoxylum). Coaxed, not printed — soft and dimensional.
- Indigo — Indigofera tinctoria. Fermented in the vat, oxidised in the open air to a deep, living blue.
- Beige — tannin-kissed organic cotton. The quietest, warmest natural tone.
- Greens (Sage · Forest · Matcha) — leaf dyes layered over indigo, from soft sage to deep forest.
- Natural & Cloud — undyed organic cotton, left as it grew — the ecru of the boll.
Because every batch is dipped by hand, no two pieces land on exactly the same shade. That variation isn't a flaw — it's the signature of real natural dye.
Noticed is created in collaboration with PT. Snugbrandwear International — handmade, natural and traceable, born under the Bali sun.